How to set up an Etsy ad on Facebook
Set up an Etsy ad on Facebook.
They make it pretty easy.
Check back often for engagement
Not bad for $3 a day. 5,720 people reached. 1.8% clicks is remarkably consistent across all platforms. For my stuff, anyway.
![](https://i.etsystatic.com/isbi/8e2454/3381019599/isbi_fullxfull.3381019599_e241bgv3.jpg?version=0)
Let's try another goal
This ad targets messaging engagement. Fewer people reached, but 4.3% engagement. That's awesome. Now just buy a table please.
![](https://i.etsystatic.com/isbi/b61ee0/3333337816/isbi_fullxfull.3333337816_ezzvnaxi.jpg?version=0)
Tune the ad
Are we reaching the right demographic? Let's take a look. So that's an interesting gender skew. Didn't see that one coming. But demographics by age looks plausible.
Wait what? Living in Nigeria?
Well at least I know where to go to find the lat/long of Nigeria. More specifically Kontagora, a major town in Niger state. OK, Nigeria has states. I'm learning stuff!
![](https://i.etsystatic.com/isbi/8d1e21/3381040155/isbi_fullxfull.3381040155_pes231cs.jpg?version=0)
We'll solve the Nigeria issue shortly
Let's check sources. Mostly from mobile feed, so that's as expected. But still Nigeria, though.
![](https://i.etsystatic.com/isbi/e2fc30/3333354664/isbi_fullxfull.3333354664_aza6afwm.jpg?version=0)
Now solve the Nigeria issue
Since we're already in the right dialog, let's check locations. Bonus. I just learned Kebbi is also a state in Nigeria.
![](https://i.etsystatic.com/isbi/47041b/3381051043/isbi_fullxfull.3381051043_ld38lxqs.jpg?version=0)
I messed up
I spent good money going after an audience in Nigeria. I don't even ship there. I'm a bit embarrassed. Let's fix it.
![](https://i.etsystatic.com/isbi/d411b6/3381054049/isbi_fullxfull.3381054049_9tp03xq1.jpg?version=0)
The result
Pull ad. Scratch head. Wakefield, MA is in Nigeria, not where I live in Massachusetts, USA.
Change the location to cities that are definitely in Mass.
While we're at it, let's brush up on Nigerian names.
![](https://i.etsystatic.com/isbi/95bf54/3333617040/isbi_fullxfull.3333617040_5fixkd6p.jpg?version=0)